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Marketing Opportunities in Pokémon GO

Everyone is talking about Pokémon GO. This game, which is free to download, has quickly rivaled Twitter as the most popular thing on people's smartphones. For those of you who aren't familiar with the game, Pokémon is a Nintendo franchise that started way back in the days of Game Boy in the 1990s. Players take on the role of a trainer who must capture bizarre creatures called Pokémon, and train them to reach the height of their abilities. They battle other trainers, and eventually become the masters of a stable of extremely powerful beasts.

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